Title: Persuasion Quest

DEFINITIONS OF PROPAGANDA TECHNIQUES

#1: Bandwagon
This technique tries to persuade everyone to join in and do the same thing.

#2: Testimonial
An important person or famous figure endorses a product.

#3: Transfer
Good feelings, looks, or ideas transferred to the person for whom the product is intended.

#4: Repetition
The product name or keyword or phrase is repeated several times.

#5: Emotional Words
Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

#6: Name-calling
Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.

#7: Faulty Cause and Effect
Use of a product is credited for creating a positive result.

#8: Compare and Contrast
The viewer is led to believe one product is better than another, although no real proof is offered.

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Created by Debbie Ray, Last Update August 1999