#1: Bandwagon

This technique tries to persuade everyone to join in and do the same thing.

#2: Testimonial

An important person or famous figure endorses a product.

#3: Transfer

Good feelings, looks, or ideas transferred to the person for whom the product is intended.

#4: Repetition

The product name or keyword or phrase is repeated several times.

#5: Emotional Words

Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

#6: Name-calling

Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.

#7: Faulty Cause and Effect

Use of a product is credited for creating a positive result.

#8: Compare and Contrast

The viewer is led to believe one product is better than another, although no real proof is offered.

 

 

Created by DRay, Last Update September 2002